One of the most successful furniture design brands thanks to its research on finishings, refinement of line and the technical quality of its details, Porro will celebrate the 100th anniversary’s important milestone in 2025.

Founded in 1925 in the Brianza area, by tradition the Italian cradle of high-quality furniture manufacturing, today Porro is an international brand characterized by an intrinsic ability to select, work and interpret wood, offering an incredibly wide and accurate range of finishings and using it in unexpected ways by implementing cutting-edge technologies for glossy and matt lacquers alongside fine woodworking techniques of the past.

A true patrimony of the company, the wood selection is renewed every year and is personally managed by the Porro family – with their corporate background and expertise on the material – together with Piero Lissoni, who, as an architect and designer, continuously provides new inputs and applications. The viewpoint of the designer and that of the tailor intertwine into a one-of-a-kind palette: an incredible range of 16 solutions in which anyone can find his preferred wood type and use it at will in systems and parts of the collection.

Porro was founded in Brianza, the traditional birthplace of Italian quality furniture. In the heart of this area, in the small town of Montesolaro of Carimate, the brothers Giulio and Stefano Porro, established in 1925 their first workshop dedicated to the production of old-style pieces of furniture produced for the newborn Milanese bourgeoisie.

The transition to second generation of Porro family, with the cousins Carlo, Arturo and Silvio, marked the turn to Modern style in the 50's, also thanks to the long and successful collaboration with the architect Giulio Moscatelli, who in 1955 designed the new workshop next to the family house.In the 60's the transformation in a real industry needed a new productive pole, opened in 1968.

Since its very beginning with some of the main Italian designers, such as Bruno Munari, who in 1966 was entrusted with the design of the corporate logo. From him came the idea of transforming to two Os of the name Porro into two screws seen from above, thus including in the symbol of a woodworking company its most representative working tool.

Since the mid eighties, when the third generation joined the company, the cousins Lorenzo, Fabio, Giovanni e Danilo Porro, design has become the driving force: the partnership with Piero Lissoni, art director since 1989, started right in that period. During the years, he has designed some of the company’s flagship products such as the table Ferro (1994), which is still a bestseller, a sculptural item that perfectly embodies the clean design of the brand.

The attendance to the Furniture Exhibition of Cologne, the cooperation with the German designers Wolfgang Tolk and Werner Aisslinger and the entrance in the German market, are the first steps of a coherent project of internationalization, which strengthens in the 90's, with the creation of an international network of sale agents and the participation to exhibitions on the 5 continents.

Among the targets of the new millennium, the enlargement of the manufacturing pole in 2000 with the building of a new warehouse of 14 thousand square meters and the opening in 2004 of the first mono-brand shop in via Durini 15, Milan, , moved in via Visconti di Modrone 29 in 2023.

The subsequent cooperation with external designers, among whom Christophe Pillet, Jean Marie Massaud, Front, Alessandro Mendini, Soda Designers, GamFratesi,  Gabriele e Oscar Buratti, Nao Tamura, further enhanced Porro catalogue: an all-round offer characterized by many designs, different sensitivities but with a consistent image and the ability to meet the most demanding requirements together.

In 2014 Maria Porro, 4th generation of the founding family, enters the company. She is the current head of marketing and communication of Porro S.p.A., the historical brand of Italian design founded by her great-grandfather Giulio back in 1925, with the energy typical of the new generations and priority attention to sustainable development.

Since 2017 Porro is partner of Fondazione Altagamma, the institution that gathers companies of the highest cultural and creative Italian industry promoting Italian excellence, uniqueness and lifestyle in the world.

Today Porro Industria Mobili counts on the cooperation of more than 100 employees and over 600 retailers across the globe, with exports account for 70% of turnover.

Since 1925 the Porro family manages a company supporting a unique furnishing philosophy, matching handicraft tradition of the time with the most modern advanced manufacturing and information technologies.

The furnishing culture as family wealth, together with the diktats, production is based on, that is formal cleanness, shape and function geometry, are the buttonholes allowing Porro to consistently get a more and more consistent international market share without forgetting or betraying its origins.

A Clear and simple project, standing out for its essential and immediately identifiable language, with minimal signs, geometries, shapes, without forgetting its unique company philosophy: simplicity above all.

All Porro products are the result of a subtraction and derive from a progressive simplification process. Even the systems, which are complex in themselves, are the result of a very simple aesthetic vision, based on consistency and simplification without forgetting the highest quality.

Catalogues. Thanks to a coordinated and easily recognizable image, Porro catalogues stress once more Porro’s identity while spreading its space nearly architectural sensitivity. Pure volumes and soft ambiences which thanks to their natural appearance can furnish any room, essential and rigorous but eclectic and decorated as well.

Invitations. Porro communication is furthermore supported by invitations periodically sent by the brand to take part to the organized events. Impact graphics, study of attracting colours, for a image in line with the brand and other communication tools.

Newsletter. Every month Porro further develops a consistent dialogue with its reference public through a newsletter, the internal and external communication tool, recalling the main events taking place all over the world as well as new products, future meetings and most prestigious publications.

Website. The main communication tool all over the world, Porro web site is daily updated, to offer time information on the brand, the distribution, its prestigious contract projects as well as the possibility to access catalogues, limited access area to the designers and event reports as well.

In a green area, directly linked to the company management offices and facilities, Porro production develops on a total 20,000 covered square meters, divided between the historical factory dating back to 1968 and the new unit built in the year 2000. Porro systems and collections are manufactured in a series of wide and enlightened departments, painted in white, perfectly in line with the minimal and essential languages, always featured by its furnishing units, where light stands out.
The different production steps follow one other – from the first processing to packaging up to the final shipping in perfect order, cleanness, essentiality, safety and care for the environment, perfectly matching manual and nearly handicraft processing activities to completely automated steps profiting from the latest production units and technologies, once more in a perfect balance between innovation and tradition as well.

Thanks to a uniquely designed factory with a perimeter entirely made of glass walls and a roof that is 50% glass and 50% photovoltaic panels that generate energy, and to working hours that change with the seasons, the Porro production plant operates using natural light without consuming electricity for 80% of the days in a year. This results in an improved quality of the workplace for employees, better quality control of wood and other materials, and an incredible reduction in energy consumption.

New production process with lean approach
Specialised in the production of strongly architectural modular system, Porro has a natural propensity to make a bespoke product, which became “structural” by virtue of the technological innovation of its production processes. Thanks to significant investments supported by the recent regulations on the evolution toward industry 4.0, is online the new plant which replaced the production of standard size panels with a just in time production of panels based on a customer’s order.
Among the effects of the new plant which have always been present throughout the history of the brand, we can count the replacement of modular design with compositional freedom, a qualitative increase in sizes and coverings of panels, production optimization with a reduction of waste, the elimination of warehouse inventory, and the establishment of a new relationship of “man-machine communication” with the transformation of laborers into highly specialized operators who manage the flow of information from the planning to the executive phase.
This is a historic change with which Porro faces the challenges of our time using a lean, sustainable growth approach, going beyond the rigid confines of traditional production to respond in a rapid, flexible manner to the needs of an ever more dynamic and complex market, in a journey of simplification and personalization characterizing each phase of the history of a Porro furnishing, with the goal of the highest quality.

The first panel processing. Porro production core is the panel processing (lacquered, veneered, in melamine or solid wood), the required raw material for its bookcase units, units and wardrobes. If in the case of the melamine panel, Porro profits from suitable designed papers, perfectly matching veins and grains, for the solid wood panels, Porro is one of the few companies customising its production as to sell its customers a product which only the handicraft mastery and expertise depending on a long lasting tradition can provide: a natural-looking product enriched by an industrial processing and design. The veneering and pressing department allows Porro to be internally liable for such an accurate processing, thus providing for the demanded top quality to its product surface. Then drilling is carried out on digitally controlled units.

Painting. Painting is internally managed within the company to provide for the best possible tone and quality. In the case of the panel, a veil painting is enforced, through a cascade painting unit which provides for a uniform colour or through a robot, with its mechanical arm and the automated colour change, simulating man spraying technique, thus offering for the best possible results in terms of quality. As for the collection units, asking for a manual and handicraft processing, there are the new pressurised painting booths, where temperature and moist are perfectly controlled, for a safe and healthy production process. Finally the final polishing and brightening, brushing the product with brightening pastes, carried out by outside specialised centres in compliance with the highest possible quality standards imposed by the company.

Final manufacturing steps. After painting, each unit is pre-assembled including any hardware, as to cut the final assembler requirements to the bare minimum. The production buttonhole for Porro is the new packaging department, recently entirely automated. Finally the product is moved to the shipping department: conveyor belts and counters automatically move any unit from a department to the following, throughout a production process which is constantly monitored through the information system, simply reading the bar codes on each unit, immediately telling histories and precise features as well.