IT’S ALL ABOUT PEOPLE
A deep-rooted connection to its homeland, Brianza, and its rich heritage of knowledge, along with lasting relationships with the people—both within and around the company—who, alongside the founding family, have actively contributed to its growth and international expansion.
Porro, the brand that has made innovation its hallmark, celebrates its 100th anniversary with the strength of a network of virtuous collaborations that have accompanied it along its journey, fueled by an inexhaustible curiosity and a profound understanding of the culture of Italian design—a culture it belongs to and has helped to shape.
Ongoing research has been the guiding thread throughout Porro’s history, passing from one generation to the next. It has also been the driving force behind the brand’s continuous evolution, always rooted in the present. Without ever overturning its origins, Porro has laid the foundations for new design languages, evolving both in production and style with a constant push toward the future.
Experimentation with surfaces, the design of cutting-edge technological solutions, and the study of form—pushing the potential of materials to their limits—have always defined Porro’s design philosophy. An apparent simplicity that, time and again, conceals resolved complexities and conquered challenges, merging high craftsmanship with industrial processes, where memory and future harmoniously coexist.