Renowned Italian Furniture Brand PORRO Opens First Monobrand Showroom in New York City

November 2024 | Celebrating nearly a century of excellence, Porro, one of Italy’s most renowned furniture brands, is excited to announce the opening of its first monobrand showroom in the United States. Located in the vibrant NoMad District at 31 East 31st Street and Madison Avenue, New York, NY 10016, this milestone marks the continuation of Porro’s decade-long partnership with West | Out East, a design destination offering warm, modern furniture and accessories in key U.S. locations, including New York, the Hamptons, Connecticut, and Miami.

Porro embodies a vision of timeless design that transcends trends, focusing on elegance and longevity in every creation. Through an architectural approach, Porro combines modular systems and iconic pieces to bring a unique, tailor-made aesthetic to each space. Every detail is meticulously conceived—from in house designed technical elements to refined surface finishes and seamlessly integrated lighting.

"Our daily obsession is leveraging the most advanced and sustainable technologies alongside the human touch of a nearly century-old heritage to shape the forefront of design innovation, creating interiors that are both contemporary and enduring. This special space in New York allows you to immerse yourself in our idea of design," says Maria Porro, Head of Marketing Department at Porro.

Since 1989, the artistic direction of Porro has been guided by renowned architect Piero Lissoni, in a constant dialogue with Lorenzo Porro, President of the company. Lissoni not only oversees product development but also champions the brand’s international growth, curating flagship showrooms worldwide to present Porro’s distinctive approach to design.
"Porro returns as a protagonist in New York, opening in Madison, one of the city’s most vibrant areas," says Piero Lissoni. "We return in style, showcasing the Porro house and renewing this important dialogue between America and Italy."


The opening of Porro's monobrand showroom in New York City not only marks a significant milestone in the brand's storied history but also reinforces its commitment to offering unparalleled design solutions tailored to the needs of modern living. With an exquisite collection that merges timeless craftsmanship with innovative design, Porro invites architects, designers, and homeowners alike to explore the endless possibilities for creating personalized interiors that reflect individual lifestyles and aspirations. This new space serves as a testament to the beauty of Italian design, where elegance and functionality coexist harmoniously, setting the stage for inspiring collaborations and unforgettable experiences in the world of furniture design.


Porro | New York Flagship
31 East 31^st Street
@ Madison Avenue
New York, NY 10016
T. 212.837.2970
contact@porro-ny.com
Porro New York

Credits
Showroom Partner: West | Out East westouteast.com, Instagram west_out_east
Interior project: West Chin Architects & Interior Designers wcarchitect.com, Instagram wca_design
Styling: Studio Greta Cevenini
Photography: Dylan Chandler