Discover the new Porro flagship store in New York and immerse yourself in the atmosphere of its Grand Opening, where New-York based architects, developers and opinion leaders were invited to explore the space.
Maria Porro, head of marketing and communication, Piero Lissoni, art director of the company, and West Chin, founder of West | Out East, met guests in the showroom conceptualized by West Chin Architects & Interior Designers: a bold, vibrant space awash with a rainbow of colors and rich woods such as ebony and eucalyptus, embodying the quintessential New York style interpreted by the Italian brand.

During the Grand Opening event, the on-site, hand-drawn illustrations by artist Tommaso Nava captured Porro's iconic designs, intricately rendered on natural wooden surfaces crafted from remnants of the brand's industrial process. A unique artistic approach, reflecting Porro's dedication to creativity, high-quality natural materials, and attention to detail, while embracing a sustainable vision rooted in durability and respect for the environment.

Porro | New York Flagship
31 East 31^st Street
@ Madison Avenue
New York, NY 10016
T. 212.837.2970
contact@porro-ny.com
Porro New York

Credits
Showroom Partner: West | Out East westouteast.com, Instagram west_out_east
Interior project: West Chin Architects & Interior Designers wcarchitect.com, Instagram wca_design
Styling: Studio Greta Cevenini
Photography: Pietro Porro @Sfelab