Four months after the inauguration of the first “BY” concept showroom in the Soho district of New York, Porro, Boffi and Living Divani are developing their collaboration by opening a second shared showroom, this time in Munich, a city that is internationally one of the most dynamic and attentive to the themes of design and quality of living spaces.
A large 1,000 m2 space, organised over two levels, has been chosen by the three long-standing Italian brands in order to propose a location entirely devoted to furnishing the home, aiming at the completeness, exclusiveness and cohesiveness of the offer, capable of covering every part of the domestic environment.
Not a simple shop, much more than a simple house, By Munich offers four communicating apartments in a single container: four “lifestyles”, that members of the public can compare when they seek the solution that most mirrors their own sensibility and taste.
A more delicate and Mediterranean concept compared with the earlier urban chic proposal in New York, for a space of life in the sun, cool and relaxing, demonstrating how the products of the three companies can be combined to taste, achieving the effects sought on each occasion.
By München, Nymphenburger Straße 5, – Munich
T. +49 8959998818 F. +49 89998819 info@bymuenchen.de