The "Porro In the Deep" exhibition, taking place in the Milan showroom at Via Durini 15 from 12 to 23 April during the Milan Designer’s Week, offers special digital contents to discover the Porro DNA as well as the technical and design challenge behind the apparent simplicity of each creation of the brand.Mixing real and virtual experience, the story behind the Porro 2020-21 collection is unveiled, offering visitors different levels of interpretation through QR codes placed near the products and systems on display, that gave access to additional contents available only by smartphone.

VIDEO / FACTORY
In a green area between Milan and Como, the Porro company was founded in 1925: a family tradition handed down for almost 100 years, where 150 people work today, between craftsmanship and high technology.

VIDEO / PIERO LISSONI INTERVIEW
Porro’s Art Director, Piero Lissoni, tells about the transformation of the Materic table, reinterpreting its key concept in an original way: the meeting of 2 geometric shapes in different materials.

VIDEO / GAMFRATESI INTERVIEW
Design duo Stine Gam and Enrico Fratesi unveil the design of the new Romby upholstered chair, born from the translation of a simple geometric figure into a three-dimensional piece of furniture.

INTERACTIVE CATALOGUE
The new interactive catalogue offers a unique experience to the readers thanks to various creative techniques: result of a long investigation and research process to match the inclusion of special contents with the visual cleanliness, simplicity and straightforwardness that have always characterized Porro’s language.

STORAGE / INVISIBLE TECHNOLOGY
The Storage wardrobe enhances Porro's long research effort to bring the essential to light: complex details transformed into simple purity.

STORAGE / INTERNAL FINISHES
Porro’s continuous experimentation with materials has resulted in a selection of unique surfaces, each with its own character.

STORAGE / LIGHT AND TRANSPARENCY
A wireless technology is able to create unique atmospheres and make every component of the Storage closet a real illuminated body.

STORAGE / FUNCTIONAL BEAUTY
Every Porro’s wardrobe is a set of equipments designed to meet every need: display, arrange, organize, classify, store, illuminate.