@SHOWROOM PORRO MILANO
Via Visconti di Modrone 29, 20121 Milan

NEW SHOWROOM OPENING / CICLORAMA
Architectural project + set up. Piero Lissoni.
Visual installation. Sfelab.
New products. Piero Lissoni, GamFratesi, Alessandro Mendini.

In 2023, Porro disrupts established habits and changes "home": the 20-year stay in the Milan showroom at Via Durini 15 comes to an end, and the brand moves to a new space with double visibility on the central Via Visconti di Modrone and the pedestrian Via Ronchetti, a brick, glass and metal building covered in ivy with a hidden glimpse of old Milan.
Architecture in dialogue with nature where the past is intertwined with contemporaneity, thanks to the project by architect Piero Lissoni, it offers an interior articulated on several levels full of design possibilities all to be explored: new challenges for Porro's sartorial ability to furnish tailor-made spaces with craftsmanship precision, declining its architectural soul in unprecedented installations.
Porro unveils the new address in a graphic and creative key inspired by Bruno Munari's famous book "Nella nebbia di Milano," emphasizing the special bond with the designer who created the company's logo in the 1960s and the fascination with the veiled and mysterious beauty of the Italian design capital.
With inauguration during FuoriSalone, with an immersive three-color installation and a narration that travels through time and space, in a work in progress construction site, it will host a mysterious and evocative project, in line with the imaginative installations with which Porro has enchanted the design public over the years, becoming a must-see stop in the itineraries of Design Week.

Press Preview: April 17, 2023, from 10 a.m. to 8 p.m. 

April 18-22, 2023. 10 a.m. to 9 p.m.
April 23, 2023. 10 a.m. to 6 p.m.
Milano Design District Special Opening: April 20, 2023, from 7 p.m. to 10:30 p.m.