Porro is celebrating the beginning of 2011 in Spain by promoting with Living Divani a day entirely devoted to the figure of Piero Lissoni, that icon of Italian design and art director of both brands, at his retailer Ibermaison in Madrid.

A point of reference in the city for everything that is trendy in the furnishing sector, this coming 10 March Ibermaison will host two of the key moments of the event: a meeting with the Spanish press, from 11am to 2.30pm, and the party that will underpin the evening from 8pm, while at 5.30pm in the grand hall of the IED, that mine of Madrid’s young talents, a lecture will be held, reserved for the students of the Italian designer, graphic artist and architect, one of the most active on the world scene.

The exhibition space in the shop will be renovated for the occasion, offering a complete overview of the collections by Porro and Living Divani, the two Italian companies that complement each others’ production and that best mirror the Milanese designer’s elegant, minimalist and rational style, and that together are able to satisfy the multiple requirements of home furnishing with harmony of language.

Press preview: 11am-2.30pm, Ibermaison showroom
IED Lecture: from 5.30pm, IED grand hall
Party: from 8pm, Ibermaison showroom