Porroduriniquindici - Preview Home sweet home

02.04.12

Installation: Piero Lissoni.
Animation: Pietro Porro and Tommaso Nava.

At the via Durini 15 showroom, instead, Porro house comes to life: the furnishing units become the real protagonist of daily ambiences, they live experiences and relationships, they are embarassed or fall in love, they get angry but mainly dream, in the small stories conceived by the talented young creatives Pietro Porro and Tommaso Nava.

Short videos realized in rotoscope, an animation technique in which animators trace over live-action film movement, frame by frame, , feature some of the most popular Porro products, such as the Neve chair, Nouvelle Vague chaise longue, Lipla bed and Metallico table, now part of everyday imagery thanks to their strongly characteristic shapes.

Funny and dreamy stories, that describe in an unusual and magical way the features of these pieces of furniture, so special that they have become icons, playing with their names and inventing new interpretations. An ongoing project conceived to communicate more directly with the public through the universal language of cartoons and to approach the younger ones to design. They show the attention of the brand and desire to experiment with new media.