Architects known for their uncanny understanding of bespoke luxury, European brands known for their incomparable workmanship and a glazed skyscraper in Mumbai known for its exclusivity. The secret sauce for Soulstory, the new retail-redefining space in the city’s commercial heart, designed by the architects Krupa Zubin and Zubin Zainuddin, unveiled by Architectural Digest India, September 2023.
The new space, designed by ZZ architects to make visitors feel connected to the brands, their philosophies, and feel inspired, is a stroll through the “rooms” in this 9,000-square-foot space with subtle aesthetic shifts and changing brands. The dressing area by Porro features Storage wardrobe designed by Piero Lissoni, a masterful blend of functionality with high design.

@archdigestindia
Photos: Talib Chitalwala
Text: Gauri Kelkar