Porro design flies off to win over the United Arab Emirates.
All the latest innovations by the Italian brand will soon be available across the territory of the Persian Gulf thanks to PURITY, a new concept that offers the local public - starting with Dubai, to go on to Bahrain and then to Abu Dhabi - a complete solution for furnishing the home, by combining the latest collections by the leading names in design made in Italy.
Structured around the experience of BY, the project created in 2007 through the association between Porro, Boffi and Living Divani to develop a select number of shops across the world together, PURITY offers its own refined clientele even more integrated and real settings.
The official inauguration of the space is scheduled for November 9, 2009, with the designers Piero Lissoni and Ross Lovegrove as special guests. The second shop in Bahrain will open in March 2010.