Porro 2011 novelties signed by Front

26.03.11

Work continues alongside the Fronts, the 3 Swedish designers with whom the company has worked since 2009, specialists in reconciling Porro’s formal simplicity with a design rich in suggestion. The first piece of the 2011 collection to be presented is Sundial, a wall clock that stands out for its circular form and glowing albescence. A metal disk 55 cm in diameter presents the twelve hours applied perpendicularly to the plane of the disk so that they can only be read via the shadows they cast on the white surface. An innovative concept: when viewed from the front it is transformed into a composition of parallel lines, while from the side it becomes a captivating superimposition of numbers. Another project preparing for its debut is the Showcase Table: a coffee table / bedside table with graceful lines and a double top acting as a glass showcase for the objects that populate one’s daily life—books, eyeglasses, fruit—putting them on elegant display and elevating them to the status of art. Available in 2 formats, square or rectangular, it’s made up of an upper glass top and an inferior pullout surface in white lacquer, as its bearing structure, a real secret drawer hidden behind its apparent simplicity.