Imm Cologne2013 Preview

17.12.12

After a 2012 with an increasing growth in all German speaking markets, from Germany to Switzerland and Austria, Porro returns to exhibit at IMM Cologne – the leading trade show in the German design sector.

Realism and abstraction, materiality and immateriality coexist in the Porro stand at Cologne, which features an open-plan ‘villa’ with flowing spaces designed by Piero Lissoni. The attention to detail and elegant balance between colours and forms that are evident in each element reveals the decisive yet understated design philosophy of the company and its lead designer – geometric lines that leave ample room for customisation.
Under a flat ‘ceiling’ that evokes a sense of extreme lightness, and amidst full-height green inserts and thin walls that divide spaces whilst providing a sense of continuity, six different environments are presented: two dining rooms, a bedroom, a living area, a home office area and a dressing room that is no longer a mere utilitarian space but instead a room in its own right, the new heart of the home.

The unifying theme of the stand’s design is the play of solids and voids, and the use of delicate, natural colours, including dove grey walls, light beige laminate floors, eucalyptus (an expressive and inviting wood that Porro has recently discovered and added to its catalogue, which offers a sense of intimacy and familiarity) and strokes of yellow, orange and green, which connect the predominantly black and white elements.