Opening in New York is “BY”, the first brainchild of three of Italy’s most innovative
design companies, Boffi, Living Divani and Porro. The three companies have come together to create a unique offering, dedicated entirely to design in the home, to New York’s knowledgeable and cosmopolitan audience.
“BY” in New York is only the first stage in an international plan to export this new, and
complete, concept of high quality home design to different parts of the world.
“BY” is created from a synergy that exists between these three distinctive, yet complementary companies. Together they offer complete and varied solutions – an entire range of home furnishings for kitchens to bathrooms, from the bedroom to the living and home-work areas.
Stepping way beyond the traditional concept of a furniture store, the choice of setting
itself contributes to the concept. Designed by architect Piero Lissoni, “BY” articulates a real domestic landscape: a fully furnished living space, one great house of international style, in the heart of New York in the top floor loft of a SoHo building.
The choice of Boffi, Living and Porro to reside in one of the most vibrant and creative
areas of the city, lodged between Houston and Prince Street, offers New Yorkers a gallery-style space to create events, hold meetings, and, very simply, a doorway to
experience the best Italian design.
Buzzing a street-level doorway and mounting a winding staircase accesses this special
and enigmatic space. The reward for the effort is an experience of real innovation:
contemporary living areas, subdivided into zones for day, night and services.
Through the different environments, the architectural concept is articulated in tune with
the individual solutions and style of the three brands, which, while different, also share common particularities. Under Piero Lissoni’s artistic direction these “interior
experiments” use these differences and affinities between the styles and materials
(expressed in line and signature details, historic brand Identity and the voice and
culture of the individual designer in the single piece) to create complementary dialogue
within a unified composition.
The result is a space of implicit coherence and rigour of shape, which articulates the
evolving domestic landscape. One that offers stylistic innovations offering an "ideal
home”, where every element, both architectural and furnishing, is completely defined by
the environment and global design. Here models can be seen, touched, lived and breathed. Here can be experienced an example of the infinite possibilities to be created by bringing together the products of Boffi, Living and Porro.
Every “BY” showcase store, while born from the same concept, will have a different and
distinctive character based on the choice of pieces and the qualities of the individual
space brought together in a perfect mix of high quality design.
Next to the showroom are areas dedicated to offices and a studio, where clients receive
a focused and excellent professional design service for specifying both residential and
commercial projects.
In a few months, “BY” will also be opening a sister showroom in Los Angeles. Both
showrooms will be managed by Boffi USA.