Asia Special

20.03.14

Porro’s elegant and minimalist design takes over three prestigious showcases in the Far East. As part of the busy schedule of new international openings, the brand loved around the world for its furniture’s superb finishes, refined features and the technological quality, is hitting the gas on the Asian market and setting a course for Bangkok, Hong Kong and Singapore.

In fact, between September 2013 and February 2014, Porro has bolstered its distribution network with three new sales points in Asia, originating out of collaborations with local partners. Powerful visibility and new and intriguing challenges await this Italian brand, which is increasingly more extended overseas, and specifically looking at this part of the world that is showing itself to be a wealth of opportunities for brands that best express excellence in their fields.