Porro further strengthens its market position in China.
The company has recently flown to China to participate in the Salone del Mobile.Milano Shanghai for the third consecutive year. A prestigious showcase for the excellence of Italian furniture in the economic and financial capital of the country, the exhibition provided an opportunity to win over the sophisticated and demanding luxury clientele and at the same time acts as a bridge with the world of architects, developers and mega-projects to which Porro can offer a standard production which is particularly varied and articulated and at the same time its propensity for bespoke service.
The Italian brand, appreciated in Asia in particular for the refined selection of 18 woods and for its exclusive system of wardrobes and walk-in closets, Storage can already count on a widespread distribution network throughout China with its own monobrand showroom in Shanghai and retailers in Beijing, Hangzhou, Nanjing, Wuhan, Xiamen, Jiangsu, to which the new company’s store in Beijing will be added in the new few months as well as the important dedicated area in the new design center opening in Suzhou.
To reach the customers daily, Porro has just launched the Wechat brand’s account and a mini-program presenting its collection and philosophy through immersive corporate videos and engaging interviews with the voices of Piero Lissoni, art director, and the other Porro main designers.