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Porro - New monobrand in Chongqing
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July 2022
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As one of the most appreciated design brands in the world thanks to its architectural viewpoint in the design of space and to an ideal of beauty made of pure shapes,
extremely accurate workmanship and research on materials and technologies, Porro celebrates the inauguration of the new showroom in Chongqing, a fascinating Chinese
city of mountains and rivers with a millenary history behind it, but also a gigantic metropolis that tells of the incredible development that the country
is experiencing and speaks of a future to be built.
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"This space was created to dialogue with the architects, interior designers and end customers in Chongqing who want a home
in which space and furniture are thought of according to space: a tailor-made project where the artisan attention to detail
is combined with the precision, reliability and quality of industry" - explains Maria Porro, marketing and communication director
of the family company.
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The architectural project was entrusted to Italian architect and designer Piero Lissoni, Porro's Art Director since 1989, who coordinates the brand's
image and has signed its most representative products over the years.
"Lissoni chose to characterize Porro's new home in Chongqing with an elegant arched entrance door in blue crystal, an oblique wooden handle as a geometric sign,
resin floors and natural materials such as the wooden slats for the ceiling and the ecological paint made from the waste of rice processing for the walls: a concept
that will be repeated in other strategic cities in China to strengthen the brand's recognizability."
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Via per Cantù, 35 / 22060 Montesolaro (CO)
I - T +39 031 783266 / marketing@porro.com
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