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New Porro monobrand at Jiancasa Beijing
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December 2022
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As one of the most appreciated design brands in the world thanks to its architectural viewpoint in the design of space and to an ideal of beauty made of pure shapes,
extremely accurate workmanship and research on materials and technologies, Porro continues to gain momentum in China with the opening of the new monobrand showroom
in Beijing in collaboration with Jiancasa, devoted to import high end building material and furniture in the country, introducing a contemporary lifestyle.
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Following the "less is more" diktat and willing to provide professional, thoughtful and continuous service to high-end clients, developers, architects and designers who have the same views,
Jiancasa has selected Porro, an Italian family business of excellence now in its fourth generation, which for nearly one hundred years has produced a wide range of systems and furnishings
where the artisan attention to detail is combined with the precision, reliability and quality of industry.
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"This new Porro showroom in Beijing, designed in collaboration with our Art Director Piero Lissoni, demostrates the special attention our brand is getting in China.
It is an honor for us to think that our products, made in our plant in a green area between the cities of Milan and Como, are so appreciated by the Chinese public,
who believe more and more in the value of the design we build with great passion here in Italy" - explains Maria Porro, Porro's marketing and communication manager.
"Thanks to a revolutionary and cutting-edge production plant that has eliminated warehouse stocks by working just-in-time with excellent results in terms of quality of cut and coating of panels,
customization capacity, waste reduction and sustainability, Porro offers a home that is always different, unique, as demonstrated by this store, where the company's systems, complex but flexible
architectures, design the spaces in an original way, dialoguing with the collections: objects characterized by pure geometric shapes, technological details, research on materials and finishes,
designed by leading figures on the design scene".
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Via per Cantù, 35 / 22060 Montesolaro (CO)
I - T +39 031 783266 / marketing@porro.com
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